Top 5 Film & Television Apps in Italy Q4 2021

In Q4 2021, the film and television app market in Italy saw significant activity. Here's a detailed look at the performance of the top 5 apps on a unified platform, combining both iOS and Android data.

Disney+ experienced notable growth in both revenue and user engagement. Weekly revenue increased steadily, starting from approximately $270K in late September and peaking at around $386K by the end of December. Weekly downloads saw a surge, particularly in the weeks of November 8 and December 27, reaching about 90K and 99K respectively. Active users also showed a significant upward trend, growing from 1.5M in late September to over 2.1M by the end of December.

Netflix maintained a robust presence with weekly revenue fluctuating between $82K and $133K throughout the quarter. Weekly downloads peaked at nearly 105K in the last week of December, while active users ranged from 5.7M to 6.6M, showing a consistent engagement from its user base.

discovery+ had a more varied performance. Weekly revenue saw a peak of about $42K in the week of November 22, while weekly downloads were highest in the same week at approximately 19K. Active users, however, saw a decline from around 139K in late September to about 94K by the end of December.

Amazon Prime Video showed consistent performance with weekly revenue ranging between $28K and $38K. Downloads peaked twice, first in early October with nearly 115K and again in late November with approximately 109K. Active users saw a notable rise, particularly in the week of December 6, reaching over 2M.

Lastly, Mediaset Infinity saw its best revenue week in mid-October with around $27K. Weekly downloads varied, peaking at about 63K in late September and again at 57K in early November. Active users fluctuated, peaking at over 545K in early December but then declining to around 412K by the end of the month.

This data, sourced from Sensor Tower, offers a comprehensive view of the Italian film and television app market in Q4 2021. For more detailed insights and trends, visit Sensor Tower.